Jonas Artmeier · Founder of Artmeier Advisory15+ years selling software to enterprises. Now on both sides of the table.
I am Jonas Artmeier. For more than 15 years I have sold software to large companies and led the teams that do it. From 2020 to 2026 I helped build Prewave, from Seed stage to Series B+: first the sales organisation, then the advisory practice that made sure customers got the value they paid for. Today I work with both sides of that table, from Munich.
Track record
- 15+ yearsselling software to enterprise companiesAt Ingram Micro, IBM, A1 Digital, Oracle and Prewave.
- 3× ARRevery year, four years in a rowAt Prewave, a supply chain risk platform, 2020–2024, on the way towards €100M ARR.
- 1 → 40+people in the sales org I builtFrom the first sellers to five teams, while Prewave grew from Seed to Series B+.
- 50+enterprise clients in my advisory practiceA second business line I built from zero, so customers got the value they paid for.
- Fortune 500customers wonIncluding Siemens, Volkswagen, BMW and Amazon.
Building the sales engine.
I joined at Seed stage. ARR tripled four years in a row, from 2020 to 2024, on the way towards €100M. I built the sales org from the first sellers to more than 40 people in five teams, and we won Siemens, Volkswagen, BMW and Amazon.
I prepared board decks, ran the forecast and supported investor due diligence. From July to December 2023 I led sales and advisory at the same time, as VP Sales and VP Advisory.
Making the software pay back.
I built a second business line from zero: an advisory practice that helped enterprise customers get the value out of the platform. It grew to more than 50 enterprise clients.
That is where I saw both sides. Startups need a sales team that enterprise buyers trust. Enterprises need the value they were promised. Today I help with both.
Enterprise software sales at global companies.
- Ingram Micro
- IBM
- A1 Digital
- Oracle
I also trained as a full-stack developer, so I can follow the product conversation. And I give guest lectures on B2B go-to-market and building sales teams.
Three rules I do not bend.
I work for startups that sell supply chain software and for enterprises that buy it. These rules keep that clean.
- Never both sides of one deal. I don't advise a vendor and its customer on the same relationship.
- Tool-independent. No commissions or referral fees from vendors.
- No direct competitors in parallel in the same segment.
Let's talk for 30 minutes.
Tell me where you are and where you want to be in six months. I will tell you whether I am the right next step, or who else might be.
- Within 24 hA reply with three open questions.
- Week 1A 30-minute working call.
- Within 48 hA one-page summary of what I heard.
- Week 2A fixed-scope proposal, or a clear "not now".